Our Purpose
Afriflora Sher’s main objective is to grow and sell roses that have been sustainably cultivated. This is done while respecting people and the environment. Sustainability, Fair Trade and Corporate Social Responsibility have been important principles at Afriflora for many years. As a result, the company possesses various MPS certificates in the Netherlands as well as Ethiopia. Afriflora and Sher Ethiopia have been Fair Trade certified since 2012.