Lifting up life from farm to vase
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Growing roses at scale starts with growing them well
At Afriflora, that's around 2,8 million roses every single day. From Ethiopia to Aalsmeer, and from there across Europe. It takes more than 12.000 people to make that happen.
Quality roses that carry a story
Upon arrival, our roses do more than brighten your customer's vase. The business behind them funds the schools and the hospital we run in Ziway and Adami Tulu, and land restoration around Lake Ziway.
Growing roses at this scale is one thing. Growing them well is another.
Sustainability. We get it: the flower industry has challenges, and we too are part of them. We would therefore rather show you what we are doing than tell you what we are.
Short answer: we use biological crop protection where possible and chemical spray only where needed, and from 2026 a five-year pilot greenhouse will test whether chemical pesticides can be dropped altogether. We also work with Farm Africa, Wetlands International and local communities to restore degraded land around Lake Ziway, to hold soil on the hills and reduce run-off into the lake. And every Ethiopian employee is covered by a collective agreement negotiated with the union, with free care at a hospital we build, fund and run.
Growth means more when everyone benefits
50 hectares of degraded land under restoration with Farm Africa in 2025
6.255 students at Sher Schools in 2025, children of our employees and the community
8 certifications, each audited by an independent body every year
1.800 children received a daily meal at Sher Schools in 2025
100.000+ treatments and consultations at Sher Hospital in 2025
5-year pilot greenhouse from 2026, testing rose growing without chemical pesticides: a trial, not yet a result
