Human Interest

Culture and self-esteem can be stimulated via sport and games, for which facilities have been specially developed.

Afriflora Sher has constructed a multifunctional sports complex and stadium behind the greenhouse complex. This stadium is used for football leagues established among the workforce, and for leagues between the various companies involved in the Sher Ethiopia project. A road has been specially built from Ziway, which means everyone is able to access the stadium.

A club house has also been built where a variety of ceremonies are held, including weddings and funerals. Naturally, employees and other Ziway residents can also come here for a cosy drink and a tasty bite to eat. The newly constructed hospital, school, court building and police building can be added to the list of realised projects.

Financial support

A beautiful church has also been built behind the farm, which was partly financed by Afriflora Sher. Local projects involving water management and infrastructure are also being financially supported. The community has to tell exactly what they need so Afriflora Sher can provide it. This way the money will be spend as arranged.

Sher Day

Sher Ethiopia celebrates “Sher day“ every year in November; it is something employees look forward to all year. All departments, such as processing halls, the school and the hospital, are given a budget by the board, which they can use to organise a party.

Singing, dancing, music, sport, plays, decorations, delicious meals, games, presentations, etc. – everything is done to create a fantastic party.

“Sher day” is also attended by a select group of customers, employees and family from the Netherlands. Besides attending the parties, they are also given a guided tour of the farm and the social projects. Ethiopian employees also regularly visit Afriflora in the Netherlands to see how everything operates. This is very important in order to enhance communication and cooperation.

INVESTING IN EMPLOYEES

The flower business is a people business – this also applies to Sher Ethiopia. Local people look after the crops and the harvest, and also package the roses. In short, local people are a key factor to the success of the farm. A lot of investments are also being made in training and teaching employees about all activities. For example, the use of natural enemies has resulted in a training programme for a team of scouts, who are responsible for evaluating crops for diseases and plagues, and are given constant training to keep them up-to-date. In order to safeguard neutrality and objectivity, the company is inspected by MPS-ECAS and Flo-cert, who are responsible for monitoring growers and traders.

Working conditions

Afriflora Sher is a Dutch company, so the Dutch working conditions are applied. For example, if a woman is pregnant the same maternity leave applies as in Holland. Before the maternity leave the kind of work that the woman does is adapted to the situation. They do not have to walk around in the hot greenhouses, they get work that suits the situation. Afriflora Sher also has to apply the Ethiopian working conditions. For example, a first aid post is available in every greenhouse.

Welfare

Businesses from the immediate surroundings are deployed in all projects. This helps to create new jobs and future employment opportunities. Partner IFC is involved in this. This way Afriflora Sher brings a lot of welfare to the area.

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