Meet the new CEO of Afriflora

We would like to welcome Freark Bruinsma who started as CEO of Afriflora with effect from July 1, 2024. He succeeds Cees de Greve, who resigned on May 1.

Freark has a broad background in operational and commercial positions at various companies in the Netherlands and abroad. With this knowledge and experience, he has the right skills to lead Afriflora in the next phase of the company’s development, so that we can continue to meet all the demands that the changing environment and our customers place on us.

The management team is happy with his appointment and is convinced that Freark will quickly become a familiar face within our organization and among our clients. We wish him every success.